Wonder woman

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By Statement Iain Ellwood with Sheila Shekar.
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Contributions Shekar, Sheila.
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Dewey Decimal Class 658.8
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Isbn13 9780230201606
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Languages /languages/eng
Latest Revision 8
Lc Classifications HF5415.332.W66 E45 2008
Lccn 2008021226
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Ocaid wonderwomanmarke00ellw
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Pagination p. cm.
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Publish Country enk
Publish Date 2008
Publish Places Basingstoke, Hampshire
New York, N.Y
Publishers Palgrave Macmillan
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Revision 8
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Source Records marc:marc_loc_updates/v36.i20.records.utf8:2946190:717
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Subjects Women consumers
Target marketing
Market segmentation
Subtitle marketing secrets for the trillion-dollar customer
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Title Wonder woman
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Additional Info

Wonder woman
Authors Iain Ellwood
Sheila Shekar
Average Rating -
Categories Business & Economics
Content Version preview-1.0.0
Description 3Forget China, India and the internet: economic growth is driven by women4 The Economist, 2006 3Women buy 80% of household purchases and 51% of online purchases4 Business Week, 2004 3By 2010, women are expected to control $12 Trillion, or 60% of America's wealth4 Business Week and Gallup, 2004 Women buy the weekly grocery shopping, home insurance, books, household appliances, soft furnishings and linen, holidays, cars, furniture and more. CEO's and Marketers first need to acknowledge that women really are the Boss when it comes to buying. Secondly they need to understand the many psychological and behavioral characteristics of women that affect their relationships with brands. This book examines the key biological and brain differences between women and men and then defines more effective marketing approaches based on those insights. This is not about painting products pink or adding frilly patterns to the packaging; this is a new approach to marketing that challenges some of the sacred cows within the marketing discipline. Ellwood and Shekar illustrate the research evidence that supports the key differences between women and men in their purchase behaviors. This research goes beyond generalizations about women and looks at the primary characteristics and how these change through their lives. All of the tools and techniques in this book will help marketers to retune their brand experience specifically to women. The book is packed with case studies and best practice demonstrations of effective marketing to women.
Language en
Maturity Rating NOT_MATURE
Page Count 240
Print Type BOOK
Published Date 2008-06-15
Publisher Palgrave MacMillan
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Subtitle marketing secrets for the trillion-dollar customer
Title Wonder woman

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