Marketing through turbulent times

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Bookweight -
By Statement Jenny Darroch
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Dewey Decimal Class 658.8
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Isbn13 9780230237308
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Languages /languages/eng
Latest Revision 3
Lc Classifications HD38.5 .D36 2010
Lccn 2009047026
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Notes Includes bibliographical references (p. 159-169) and index.
Number Of Pages 176
Ocaid marketingthrough00darr
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Pagination xvi, 176 p. :
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Publish Country nyu
Publish Date 2010
Publish Places New York
Publishers Palgrave Macmillan
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Revision 3
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Source Records marc:marc_loc_updates/v38.i16.records.utf8:11459606:1342
ia:marketingthrough00darr
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Table Of Contents Machine generated contents note: Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions.
Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions.
Title Marketing through turbulent times
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Marketing through turbulent times
Authors Jenny Darroch
Average Rating -
Categories Business & Economics
Content Version preview-1.0.0
Description At some time in the future the recession will end. But what will happen then? How will customers respond to organizations that mistreated them in the past? What can organizations do now? Marketing Through Turbulent Times addresses these questions by tying together four themes: democracy, economic recession, individual depression and customer-centred strategies. Written for decision makers who want to ensure that their marketing strategies are not only relevant for today’s difficult environment but will also provide a solid foundation for future growth, this book is an invaluable resource for anyone making strategic marketing decisions. Marketing Through Turbulent Times is a common sense, accessible book about marketing that provides a range of tools, principles and approaches for managers wanting to fine tune their current marketing strategies today and identify innovative growth opportunities which will allow them to lead their organization toward a robust future. http://www.marketingthroughturbulenttimes.com/ *A Note From the Author, Jenny Darroch: This book has dealt with one of the BIG problems facing managers today: 'How do I manage effectively in such turbulent times?' The recession will end. Does this mean that the contents of this book are no longer relevant? No. Even in periods of growth, creating turbulence, staying relevant, maintaining momentum, executing current strategies well, and forcing changes to product-market boundaries will remain essential ingredients for any organization wanting to grow, reconfigure, and survive. And so, while the growth strategies I have outlined in Marketing through Turbulent Times are relevant today, they will endure and provide guidance for managers wanting to create turbulence when the recession passes. The strategies outlined in this book are appropriate for any organization where generating growth is a primary goal. All that will change over time is what constitutes relevance Sincerely, Jenny Darroch
Language en
Maturity Rating NOT_MATURE
Page Count 256
Print Type BOOK
Published Date 2009-10-15
Publisher Palgrave Macmillan
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Title Marketing Through Turbulent Times
ISBN_100230237304
ISBN_139780230237308

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