Counter strategies in global markets

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By Statement Olaf Ploetner
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Dewey Decimal Class 658.804091724
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Isbn10 0230301312
Isbn13 9780230301313
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Languages /languages/eng
Latest Revision 2
Lc Classifications HF5415.1263 .P66 2012
Lccn 2011277165
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Notes Includes bibliographical references (p. 161-166) and index.
Number Of Pages 170
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Oclc Numbers 769807865
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Pagination xiii, 170 p. :
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Publish Country enk
Publish Date 2012
Publish Places Basingstoke
New York
Publishers Palgrave Macmillan
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Revision 2
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Source Records marc:marc_loc_updates/v40.i21.records.utf8:8338465:1039
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Subject Places Developing countries
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Subjects Case studies
Industrial marketing
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Table Of Contents The new competition
On war and strategies
No-frills technology
Complex service solutions
Title Counter strategies in global markets
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Additional Info

Counter strategies in global markets
Authors O. Ploetner
Average Rating -
Categories Business & Economics
Content Version preview-1.0.0
Description Counter Strategies explores the situation of technology-based companies in global B2B markets. New customer segments in these fast developing economies and up-coming low-cost competitors have ruptured the market landscape and challenge established suppliers. To keep their leading role, companies like Siemens, GE, Alstom, Mitsubishi, as well as many mid-sized companies in the developed countries, need to change the very characteristics – product focus, technical sophistication, and high-end quality – that previously made them strong. They either have to develop new products that fit the growing demand of the new customer segments or create market barriers by developing complex service solutions, or both. Given the problems regarding product development, pricing, branding, sales-force management, development of employees' skills, company organization and culture which are going to follow these changes and disruptions, Ploetner draws a new blueprint for global B2B-companies and the mindsets of those thriving there.
Language en
Maturity Rating NOT_MATURE
Page Count 170
Print Type BOOK
Published Date 2012-01-15
Publisher Palgrave Macmillan
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Subtitle -
Title Counter Strategies in Global Markets

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