Integrated Brand Marketing and Measuring

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Integrated Brand Marketing and Measuring

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Isbn13 9780230577343
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Latest Revision 2
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Publish Date 2010
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Publishers Palgrave MacMillan
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Revision 2
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Title Integrated Brand Marketing and Measuring
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Integrated Brand Marketing and Measuring
Authors Philip J. Kitchen
Average Rating -
Categories Business & Economics
Content Version preview-1.0.0
Description A successful marketing manager needs to be able to use different media channels to reach specific audiences, and be able to know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores these criteria.
Language en
Maturity Rating NOT_MATURE
Page Count 176
Print Type BOOK
Published Date 2010-08-15
Publisher Palgrave Macmillan
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Subtitle -
Title Integrated Brand Marketing and Measuring Returns
ISBN_100230577342
ISBN_139780230577343

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